I work with Reuters to get BrandIndex's KFC research into earning story

KFC parent Yum lowers sales view, shares fall


LOS ANGELES (Reuters) - Yum Brands Inc (YUM.N), parent of the Taco Bell, Pizza Hut and KFC chains, cut its full-year forecast for sales on weakness in its two biggest markets, the United States and China, and its shares fell 3.9 percent.

The company, which also posted a profit that topped Wall Street's view but did not raise its full-year earnings outlook to reflect the beat, said it now expects 2009 same-stores sales in mainland China to be "about flat" versus up 5 percent...

A compilation of "brand health barometers" showed that KFC's marketing and products like grilled chicken are catching on with 18- to 34-year-olds, according to research from YouGov Plc's (YOU.L) BrandIndex.