CareerTV's Fox Business Network show covered in Mediapost, paidcontent.org, NewTeeVee, mediabistro, Talking Biz News

Fox Business News Picks Up Web Show




Offering the right product at the right time, recruiting media company Career TV has scored its first national TV syndication deal with the Fox Business News channel.

For the past years, Philadelphia-based Career TV has produced a monthly half-hour Web series for 18- to-25-year-old job seekers, which streams online at CareerTV.com and is carried on about 400 college campus networks nationwide.

More recently, the dire national job market has generated a great deal of interest in the company, while increasing traffic to the site from 300,000 to over 1.3 million unique monthly visitors in less than a year.

"Right now, there are a lot of people looking for help," said Sean O'Grady, a senior producer at Career TV who will anchor the show. "Fox Business will help us reach an audience of 44 million nationwide." Named "Career TV," the Saturday afternoon show is expected to make its debut on Fox in early April.

Along with producing the shows, Career TV has brought on several multichannel sponsors, including Lockheed Martin, Verizon Business, Ernst & Young and Accenture. Meanwhile, PriceWaterhouseCoopers will be a "name sponsor" for a segment called "Feed Your Future."

"These are all advertisers that are looking to connect with job seekers, particularly at an entry level," O'Grady said.

Career TV--a subsidiary of Universum Inc., a Swedish-based international marketing company--also works with clients like CBS Interactive on an individual basis to produce and distribute local recruitment videos.

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CareerTV jumps to Fox Business News: The half-hour recruitment and job-focused online series will air once a week on Fox Business News; the first episode airs April 4 at 2pm. CareerTV is produced by Philadelphia-based CareerTV.com, a division of talent management and recruiting company Universum; the show also streams at about 400 college campuses nationwide. CareerTV.com also produces recruiting videos for companies like CBS Interactive, P&G and T-Mobile.

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How Do You Find A Job? Watch Career TV

We hear a lot about random YouTube stars or web series making their way across the digital divide and finding a spot on network television. Well how about a news organization picking up a web series? Pretty crazy?! Well that's just what happened to Career TV.

The monthly web series, produced out of Philadelphia and dedicated to helping recent grads navigate the job market, scored its first national TV syndication deal with the Fox Business News channel, reports MediaPost News.

While streams of the show appear on about 400 college campus television stations, the program began to gain national traction online this year, growing from 300,000 unique monthly visitors to over 1.3 million.

"Right now, there are a lot of people looking for help," said Sean O'Grady, a senior producer at Career TV who will anchor the show. "Fox Business will help us reach an audience of 44 million nationwide."

The Saturday afternoon show is expected to make i ts debut on Fox in early April.

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Mediapost writes about a new weekend show coming to Fox Business Network (not "News"). CareerTV.com, which produces a monthly half-hour job related We b series, will begin a "Saturday afternoon show...expected to make its debut on Fox in early April.

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Career TV Picked Up by Fox Business News; bad job market is good news for the half-hour web series as it scores a national TV syndication deal. (MediaPost)




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Career show coming to Fox Business

March 20th, 2009

Gavin O’Malley of Online Media Daily writes about a new show called “Career TV” that will begin airing on the Fox Business Network next month on Saturday afternoons.

O’Malley writes, “For the past years, Philadelphia-based Career TV has produced a monthly half-hour Web series for 18- to-25-year-old job seekers, which streams online at CareerTV.com and is carried on about 400 college campus networks nationwide.

“More recently, the dire national job market has generated a great deal of interest in the company, while increasing traffic to the site from 300,000 to over 1.3 million unique monthly visitors in less than a year.

“‘Right now, there are a lot of people looking for help,’ said Sean O’Grady, a senior producer at Career TV who will anchor the show. ‘Fox Business will help us reach an audience of 44 million nationwide.’ Named ‘Career TV,’ the Saturday afternoon show is expected to make its debut on Fox in early April.

CareerTV's new Fox Business Show appears on Cheezhead recruiting news site

career tv on fox business news

CareerTV, a global television programmer and interactive web site designed to help college students and young professionals reach their career goals, will be launching on Fox Business News beginning Saturday, April 4th from 2 - 2:30 pm EST.

The half-hour program will provide job seekers with a steady stream of employer profiles, salary reports, resume tips, interview coaching, employee testimonials, industry outlines, and the latest career news.

In addition to premiering on Fox, the program, anchored and executive produced by Sean O’Grady, is also streamed on the Web and is shown on about 400 campuses nationwide.

According to a CareerTV spokesperson, one new program will air each month and repeated the following three weeks. The show is taped in Philadelphia and various corporate HQ locations around the country.

Some companies who have been interviewed on CareerTV include Deloitte, Apple, Sony, Starbucks, and UPS, to name a few.

CareerTV's Sean O'Grady interviewed for ABCNews.com unemployment story

Unemployment: Companies Cut Pricey Older Workers

High Health Care, Salaries, Pension Trump Experience and Wisdom, Say Experts

[EXCERPT]

Jobs for Qualified Young People

"There are still budgets to hire a limited number of college students," said Sean O'Grady, executive producer of CareerTV USA, a Philadelphia broadcaster that provides online services to hundreds of colleges around the country.

"Companies are using the recession to restructure their work force and they need to bring in new employees to fill these voids," O'Grady told ABCNews.com.

"No one directly says person X is taking person Y's job, but the layoffs are happening and a select number of the most qualified college students who are ready to hit the ground running are still finding opportunities," he said.

But according to a 2006 study commissioned by AARP, additional health care costs associated with older workers are "far offset by institutional knowledge, loyalty and other positive factors," taking into consideration the training of new workers.

CareerTV featured in the front of Philadelphia Inquirer's Sunday business section

Where layoffs hit hardest is hard to gauge

By Jane M. Von Bergen

Inquirer Staff Writer

Every day there's another layoff announcement, so Sean O'Grady finds himself confused about why his Philadelphia-based recruiting company, CareerTV USA Inc., is doing so well.

"We had to shake our heads at that," he said, "because we're doing our best sales ever, and we had our best quarter at the end of 2008."

So O'Grady started asking his clients to explain why they are bothering to recruit in these times, even when, in some cases, they are cutting back on hiring.

What he learned and what he is seeing "is the layoff of the baby-boom generation. Companies are filling those holes with bright-eyed, bushy-tailed college graduates.

"They are essentially trying to hire people they can pay less and get a lot of energy and enthusiasm," said O'Grady, 26, a senior producer at CareerTV.

CareerTV's clients are companies that want to recruit recent college graduates.

They hire CareerTV to make company recruitment videos aimed at the college-graduate demographic. CareerTV is a subsidiary of Universum Inc., a Swedish-based international marketing company with its U.S. headquarters in Philadelphia and a focus on college graduates.

CareerTV also produces a monthly half-hour television show distributed to career centers on 400 campuses. The show adopts a blithe tone, with features on companies and on occupations. One recent report: How to be a ski instructor.

"There is so much pressure on these students to get a job and pay off college loans that they are going to jump at these opportunities," O'Grady said. "The victims are those who are 15 to 25 years deep into their companies and have become too expensive."

The truth of O'Grady's assessment is hard to pinpoint.

On Friday, the Labor Department reported that the nation's economy shed 651,000 jobs in February, boosting the unemployment rate to 8.1 percent.

Looking strictly at age, teenagers 16 to 19 in the job market are faring the worst, with unemployment at 21.6 percent. Baby boomers actually have the lowest unemployment rate at 5.6 percent.

The unemployment rate for workers between the ages of 20 to 24, including college graduates, is 12.9 percent.