Samir “Mr. Magazine” Husni picks top 15 launches of the past year.
While 2009 may be remembered more for the number (and quality) of magazines that closed, it was also an active year for launches, with 752 new titles debuting between September 2008 and September 2009, according to Samir “Mr. Magazine” Husni, director of the Magazine Innovation Center at the University of Mississippi.
Cesar’s Way (September ‘09; IMG): “Talk about a great American story. Here is a man who came to the United States in 1990 and didn’t know a single English word. Fast-forward two decades and he is a household name with anyone who owns a pet. This is just another magazine that needed to extend its brand from television to print to preach the message of the 'dog whisperer' across ink and paper the same it does on the pixels of the screen.”
Guitar Aficionado (May ‘09; Future US): “Guitar Aficionado does for guitars what Cigar Aficionado did for cigars. Rather than dealing with the rules of instruction and how you can become a better musician, Guitar Aficionado deals with celebrating guitars and the relationship we have with the instrument.”