An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column.
Arranged Future US to moderate OMMA Gaming panel in San Francisco
11:30AM The Other TV: Marketing Within the “Walled Garden” of Gaming Consoles
When the game console is on, the TV is off. The current generation of connected consoles is fast becoming a new channel of content and marketing opportunities into the living room. In-game advertising and media distribution within these walled gardens on the Xbox 360 and Playstation 3, as well as PC portals like the Steam environment constitute a pipeline into the closed worlds where many gamers live for hours and hours at a time. How can marketers get in? This panel brings together both representatives of the platforms and brands who already work within these worlds.
Moderator: Simon Whitcombe, Group Publishing Director, Future U.S.
Alison Lange Engel, Global Marketing Director, Massive/Microsoft
Shelby Cox, Director, In-Game Advertising, Electronic Arts
Jeffrey Dickstein, Digital Advertising Sales Director, UbiSoft
Phil Rosenberg, SVP, Sony Computer Entertainment
Anthony Volpe, Senior Manager, Marketing Strategy & Planning Team, eBay