11:30AM The Other TV: Marketing Within the “Walled Garden” of Gaming Consoles
When the game console is on, the TV is off. The current generation of connected consoles is fast becoming a new channel of content and marketing opportunities into the living room. In-game advertising and media distribution within these walled gardens on the Xbox 360 and Playstation 3, as well as PC portals like the Steam environment constitute a pipeline into the closed worlds where many gamers live for hours and hours at a time. How can marketers get in? This panel brings together both representatives of the platforms and brands who already work within these worlds.
Moderator: Simon Whitcombe, Group Publishing Director, Future U.S.
Alison Lange Engel, Global Marketing Director, Massive/Microsoft
Shelby Cox, Director, In-Game Advertising, Electronic Arts
Jeffrey Dickstein, Digital Advertising Sales Director, UbiSoft
Phil Rosenberg, SVP, Sony Computer Entertainment
Anthony Volpe, Senior Manager, Marketing Strategy & Planning Team, eBay
