NBCU Takes 35% Stake in driverTV - Wall Street Journal, paidcontent.org, Lost Remote, Mediapost, Mediaweek, ClickZ

"Push In Online Car Shopping" -- The Wall Street Journal

"NBCU Picks Up 35 Percent Stake in DriverTV; Seeks Ad Dollars in Online Car Shopping" -- paidcontent.org

"NBCU buys one third of driverTV" -- Lost Remote

"NBCU invests in driverTV" -- Mediaweek

"NBC Sets Sights on Niche Video Audiences" -- ClickZ

"High Gear" NBCU Invests in driverTV" -- Mediapost