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"NBCU Picks Up 35 Percent Stake in DriverTV; Seeks Ad Dollars in Online Car Shopping" -- paidcontent.org
"NBCU buys one third of driverTV" -- Lost Remote
"NBCU invests in driverTV" -- Mediaweek
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"NBC Sets Sights on Niche Video Audiences" -- ClickZ
"High Gear" NBCU Invests in driverTV" -- Mediapost