AD NOTES: Invidi, a closely held company that is a pioneering maker of software for cable set-top boxes, is receiving an investment from Motorola Inc. The backing from Motorola marks a win for Invidi, an eight-year-old company based in Princeton, N.J. Motorola is the largest maker of set-top boxes in the U.S. and is the biggest supplier of the devices to companies like Comcast Corp., the largest cable provider in the U.S. The handset giant made the investment through Motorola Ventures, its venture-capital arm. The amount of the investment wasn't disclosed, but Motorola says its initial investments in start-ups usually range between $3 million and $5 million. Set-top boxes have grown increasingly sophisticated in recent years and are expected to play a key role in allowing marketers to better target their ads.
"Motorola Invests In INVIDI Technologies" -- Associated Press
"Motorola Invest in Targeted-Ad Company" -- Multichannel News
"Motorola Invests in Ad Tech Firm Invidi" -- Adweek/Mediaweek
"Motorola Invests In INVIDI Technologies" -- Dow Jones Newswire
"TV Ad Targeter Invidi Gets Investment From Motorola" -- paidcontent.org
"Motorola Invests In Addressable TV Ad Targeting Firm" -- Mediapost