Business Wire SVP, Marketing Tom Becktold appears on the DS Simon vlog

Interview with Tom Becktold, Senior Vice President, Marketing, Business Wire

Tom Becktold weighs in on what he thinks would be the big stories in PR in 2008, accountability in a changing business world, the keys to a successful press release and the importance multimedia content.

Some of Tom’s VlogViews:

“There has been a lot of debate within our industry on how to apply social media tools to our communications outreach efforts.”

“You want to send links back from your press release to call to actions within your website that you can then measure so you’re grabbing an analysis of what the audience is responding to.”

“Often times the hit count on a website for a press release that has video or photos or some other type of multimedia content is triple that of press releases with no multimedia content.”