THURSDAY, DECEMBER 13, 2007WALL STREET JOURNAL
Group M invests in TV ad targeting firm.
WPP Group's Group M plans to announce today that it is leading a $25 million investment in Invidi Technologies, which provides television-ad-targeting technology to cable, satellite and telecom companies. Invidi's technology helps those companies identify viewers so that advertisers can reach them with specific commercials according to their profiles. The other investors include Menlo Ventures, InterWest Partners and EnerTech Capital. Group M declined to say how much of the $25 million it was investing. Group M is the parent company of four media-planing firms, including MindShare and Mediaedge:CIA, that collectively account for about $58.8 billion in annual ad spending globally.
WPP Says, ‘Veni, Invidi, Vici’
By Stuart Elliott -- NY TIMESWPP leads $25 mln round of financing for Invidi Tech
Thu Dec 13, 2007 12:00am EST --REUTERSWPP Group Takes Stake in Invidi
TV-Ad-Targeting Firm Adds Group M CEO Gotlieb to Board
By Brian Steinberg -- ADVERTISING AGEGroupM Invests in Ad-Targeting Firm Invidi
By Mike Shields -- ADWEEK AND MEDIAWEEK
GroupM Backs Addressable TV Ad Firm, Cable Industry Preps Own Initiativeby Joe Mandese, Thursday, Dec 13, 2007 8:30 AM ET -- MEDIAPOST
Set-Top Box Ad-Targeter Invidi Raises $25 Million; Round Led By WPP Group
By David Kaplan - Thu 13 Dec 2007 04:58 AM PST -- PAIDCONTENT.ORGNewest WPP Deal: Ad Targeting Outfit Invidi
Peter Kafka | December 13, 2007 8:45 AM -- SILICON ALLEY INSIDER
WPP Leads Invidi’s $25 Million Round
December 13, 2007, 7:52 am -- NEW YORK TIMES "DEALBOOK" BLOG
Targeted-Ad Vendor Invidi Raises $25M
Group M, Parent of WPP Media Firms, Leads Third Round
By Kent Gibbons -- Multichannel News, 12/13/2007 8:04:00 AM
TV Ad Targeter Invidi Tunes In $25Mon 13 December 2007, 13:06 by Ken Schachter -- RED HERRING
Invidi Gets $25 Million for Targeted Broadband TV Advertising
Authored by Mark Hefflinger on December 13, 2007 - 8:16am. -- DIGITAL MEDIA WIREWhen Will TV Ads Get Webified?
by Liz Gannes, NewTeeVee
Targeted ad specialist Invidi adds industry titan WPP as investor
by Clifford Carlsen, TheDeal.com
Invidi Scores Big In C Round
by Jeff Baumgartner, Cable Digital News
