WALL STREET JOURNAL
Group M invests in TV ad targeting firm.
WPP Group's Group M plans to announce today that it is leading a $25 million investment in Invidi Technologies, which provides television-ad-targeting technology to cable, satellite and telecom companies. Invidi's technology helps those companies identify viewers so that advertisers can reach them with specific commercials according to their profiles. The other investors include Menlo Ventures, InterWest Partners and EnerTech Capital. Group M declined to say how much of the $25 million it was investing. Group M is the parent company of four media-planing firms, including MindShare and Mediaedge:CIA, that collectively account for about $58.8 billion in annual ad spending globally.
Stuart Elliott -- NY TIMES
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