Breaking GroupM/WPP's investment into client INVIDI appears in Wall St. Journal, NY Times, Reuters, Ad Age, Adweek, PaidContent, NewTeeVee, and more



Group M invests in TV ad targeting firm.

WPP Group's Group M plans to announce today that it is leading a $25 million investment in Invidi Technologies, which provides television-ad-targeting technology to cable, satellite and telecom companies. Invidi's technology helps those companies identify viewers so that advertisers can reach them with specific commercials according to their profiles. The other investors include Menlo Ventures, InterWest Partners and EnerTech Capital. Group M declined to say how much of the $25 million it was investing. Group M is the parent company of four media-planing firms, including MindShare and Mediaedge:CIA, that collectively account for about $58.8 billion in annual ad spending globally.

WPP Says, ‘Veni, Invidi, Vici’

By Stuart Elliott -- NY TIMES

WPP leads $25 mln round of financing for Invidi Tech

Thu Dec 13, 2007 12:00am EST --REUTERS

WPP Group Takes Stake in Invidi

TV-Ad-Targeting Firm Adds Group M CEO Gotlieb to Board

By Brian Steinberg -- ADVERTISING AGE

GroupM Invests in Ad-Targeting Firm Invidi


GroupM Backs Addressable TV Ad Firm, Cable Industry Preps Own Initiative
by Joe Mandese, Thursday, Dec 13, 2007 8:30 AM ET -- MEDIAPOST

Set-Top Box Ad-Targeter Invidi Raises $25 Million; Round Led By WPP Group

By David Kaplan - Thu 13 Dec 2007 04:58 AM PST -- PAIDCONTENT.ORG

Newest WPP Deal: Ad Targeting Outfit Invidi

Peter Kafka | December 13, 2007 8:45 AM -- SILICON ALLEY INSIDER

WPP Leads Invidi’s $25 Million Round
December 13, 2007, 7:52 am -- NEW YORK TIMES "DEALBOOK" BLOG

Targeted-Ad Vendor Invidi Raises $25M

Group M, Parent of WPP Media Firms, Leads Third Round

By Kent Gibbons -- Multichannel News, 12/13/2007 8:04:00 AM

TV Ad Targeter Invidi Tunes In $25M
on 13 December 2007, 13:06 by Ken Schachter -- RED HERRING

Invidi Gets $25 Million for Targeted Broadband TV Advertising

Authored by Mark Hefflinger on December 13, 2007 - 8:16am. -- DIGITAL MEDIA WIRE

When Will TV Ads Get Webified?
by Liz Gannes, NewTeeVee

Targeted ad specialist Invidi adds industry titan WPP as investor
by Clifford Carlsen,

Invidi Scores Big In C Round
by Jeff Baumgartner, Cable Digital News