"Most music magazines could learn a thing or two from Guitar World. It’s become an example of how publications should treat their readers, with writing that calls attention to its subjects, not itself; photography that truly engages; and design that routinely raises the bar for the rest of the genre. It’s no wonder guitar heroes can’t wait to be featured in the magazine and, on occasion, even write instructional columns."
An in-depth ongoing current portfolio with links of Drew Kerr's strategic work and achievements across digital and traditional domains. Index is in the right hand column.
Music Press Report's fantastic Q&A with Guitar World's editorial director
Profile: Brad Tolinski, Guitar Media Mogul
INTRODUCTION:
"Most music magazines could learn a thing or two from Guitar World. It’s become an example of how publications should treat their readers, with writing that calls attention to its subjects, not itself; photography that truly engages; and design that routinely raises the bar for the rest of the genre. It’s no wonder guitar heroes can’t wait to be featured in the magazine and, on occasion, even write instructional columns."
"Most music magazines could learn a thing or two from Guitar World. It’s become an example of how publications should treat their readers, with writing that calls attention to its subjects, not itself; photography that truly engages; and design that routinely raises the bar for the rest of the genre. It’s no wonder guitar heroes can’t wait to be featured in the magazine and, on occasion, even write instructional columns."