http://adage.com/digital/article?article_id=119471Helping Small Publishers Overcome Challenges of Web Publishing
Godengo Sets Up Ad Network, Content Management Tools for Niche Titles
Published: July 23, 2007
NEW YORK (AdAge.com) -- It's hard to ignore the rapid growth of the online advertising space, but for many traditional media publishers going online is a major investment that calls for overhauling content management systems and coordinating ad servers. It's especially daunting for smaller, locally focused publications that may not see the immediate returns on the cost of upgrading their web operations. One web entrepreneur is betting on that conflict. ...